In December 2014, Mike & Pauline invented Beard Baubles at advertising agency, Grey London.
We partnered with Beard Season to launch the product, and committed to donating all of our profits to the Australian charity. Almost immediately after we put our Beard Baubles for sale online, the story went viral and we sold out completely. Since 2015, we've partnered with a novelty gifts company to add more beard accessories to the range: Beard Lights, Beard Bells, Beard Bunting.
Before we could copyright the idea worldwide, identical products cropped up in various other countries. One American customer even took his version of Beard Baubles onto Shark Tank in 2019 - getting around our copyright by calling them Beardaments - then going on to securing a deal with Kevin O'Leary 😂
Below are some of the broadcasters and publications we've appeared on over the years.
USA Today - The Beard Baubles Trend
Channel 5 - Deck the beards with coloured baubles
Financial Times - What a twinkly beard can teach you about investing
ABC News - Beard Baubles: The Perfect Holiday Gift for Your Hipster Friends
Good Morning Britain - Will Beard Bauble Craze Catch On?
Shark Tank clip with American seller
ITV - Charity beard baubles are an unexpected hit
Wall Street Journal - The Perils of Christmas Beard Decorations
CNBC article - beards boom and so do the businesses catering to them
MTV - There are Christmas ornaments for beards now
History Channel - Decembeard 2015
The Telegraph - Beard baubles: a festive trend that will grow on you
Global News - Hipster beard baubles are sold out
Fast Company - Your Beard Won’t Be Fully Festive This Season If It Doesn’t Have Beard Baubles
Miley Cyrus posted Beard Baubles on her instagram
Esquire - Beard Baubles Are Hipster Christmas Ornaments for Your Face
Daily Mail - Beard Baubles at the darts
Daily Mail - Beard Baubles make a return
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